Lighting Design Award for Telekombridge

written on Thursday, 9th June, 2011

IALD Radiance Award for lighting design. In cooperation with LICHT KUNST LICHT we designed and animated the video content for the integrated LED installation.

The bridge was constructed due to a lack of options to cross the road to other Deutsche Telekom Buildings. There was no way in several hundred meters for Deutsche Telekom employes in Bonn, Germany to cross the road. A railroad track and a four lane road blocked the way across.
As a result they constructed this pedestrian bridge.

The LED installation is the main visual attraction of the bridge. It has around 444.000 pixels over both sides and uses a very bright LED technology that works during night and day times.
The idea of our video theme was to visualize the energetic connection between both sides. A group of typical Telekom digits makes its way across at a normal walking speed. More and more groups of digits start its way across, coming from both sides. On collision they emit a short flash of energy. Depending on the viewers perspective it may seem as if the digit groups follow the people on the bridge.

From the beginning our goal was not to make this architectural installation to one of the typical advertisement screens. The idea was to make a subtle video content that supports the idea of the lighting design concept.

Video produced by btf