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It all began in mid 2007, when I received the request for the production of a facade animation. For us the task was to deliver an animation of about 15 to 20 minutes, to be played back on the new mediafacade.
We received several pixel mapping instructions from BARCO so David could start programming. He developed a script to convert Daniel's and mine animations to the format required by the content player of the facade.
The most important goal was to create a seamlessly integrated animation, with the demand not to work as a advertisement screen, rather than to merge with the architecture of the building.
Due to a resolution of approx. 50 horizontal and 1120 vertical pixels, it was not easy to create the content. The 50 horizontal pixels cover the entire new glass front of the building of about 150meters. The 1120 vertical pixels only cover 5 stories (approx. 20 meters). So we have a very different resolutions across the facade, what made it hard to imagine the final impression, while working on the animations with a computer.
Finally we figured out a pretty fast workflow to preview our animations. We completely rebuilt the building with blender and thus used it to preview our work. We produced several preview animations in advance so we could test the animation before we render them in full resolution.
Since our work on the Infinity light ínstallation we thought about creating a wave theme for the bank's facade. The width of the building suited very good for animations on the horizontal axis so we developed several transformations of the wave from more static to more dynamic motions. The size of our screen forced us to slowdown the speed of our wave. The impression of the motions speed on the facade is completely different to that on a computer LCD.
With the wave theme in mind we designed the rest of the animation.
For christmas time we animated a special goldrain theme. After several test with ourt previz worklflow, we figured out that it was not easy to accomplish. Movement of falling vertical pixels looked boring, so we had to work with 3d particels to create the glittery effect. But finally we managed to create the look we wanted.
Finally we started the video in January 15th, about 2 year after the project began.
