Cheonan Architecture Visualization

written on Thursday, 15th January, 2009

With Lichtkunstlicht we worked on an animated visualization of a complex, two layered media facade of a new Galleria store in Cheonan, South Korea.

Daniel, David, Julian and me met at our new production studio in Cologne. We had to complete the project within six days, so we had to start immediately. Fortunately Julian already worked on the 3d model of the building so we didn't lose too much time during our main production phase.

The idea was to previsualize a facade concept of the light design agency Licht Kunst Licht. The architects from UNStudio designed a facade consisting of two layers. Each layer has its own structural bearing so that the facade seems to be transforming while the spectator changes his perspective. LichtKunstLicht's concept was to seamlessly integrate an invisible media facade between the two layers. LEDs, placed on the inner side of the outer facade layer, projected their light onto the milky inner layer. Over the main entrances of the building a high resolution facade is also seamlessly composed into the architecture. There is also a smooth transition between the high resolution and the low resolution parts of the facade.

It was very important for the design concept that the integration of the facade would serve the art of the architecture rather than operating as a screen for information or advertisement.

Gallery: Cheonan Production

CHEONAN production team

The final visualization: